Course curriculum

  • 1

    Module 1: Welcome

    • 1.1 - Welcome to the Business of Travel Photography online course!

    • 1.2 - Course overview

    • 1.3 - How to get the most out of this course

  • 2

    Module 2: IG & My story

    • 2.1 - Why IG is important for photographers in 2020

    • 2.2 - My Instagram journey and beyond

    • 2.3 - Instagram myths debunked

    • Instagram Myths Quiz

  • 3

    Module 3: Goals & Audience

    • 3.1 - What do you want to be known for?

    • 3.2 - Your Instagram goals

    • 3.3 - Your audience

  • 4

    Module 4: Your profile

    • 4.1 - Which type of profile should you have?

    • 4.2 - Choosing a username

    • 4.3 - Your bio matters!

    • 4.4 - Profile photo 101

    • 4.5 - Story highlights strategy

    • 4.6 - Who should you unfollow right now?

    • 4.7 - Should you make a new account?

  • 5

    Module 5: Content

    • 5.1 - Content is king (or queen)

    • 5.2 - The 10 commandments of content

    • 5.3 - What makes great travel content?

    • 5.4 - Location, location, location...

    • 5.5 - My top 10 storytelling tips

    • 5.6 - Editing 101

    • 5.7 - A guide to photo and feed consistency

    • 5.8 - Captions are a part of the content, too!

    • Content Quiz

  • 6

    Module 6: Stories & IGTV

    • 6.1 - Posting isn't everything

    • 6.2 - IG Stories: What should I share?

    • 6.3 - IG Stories: When should I share them?

    • 6.4 - IG Stories: The 10 tools and hacks you need to be using

    • 6.5 - IG Stories: My favourite apps for story design

    • 6.6 - IG Live 101

    • 6.7 - IGTV 101

    • 6.8 - IG Reels 101

  • 7

    Module 7: A sure fire way to social media success

    • 7.1 - How social (media) are you?

    • 7.2 - Are you sharing enough content?

    • 7.3 - Hashtag strategy

    • 7.4 - Getting featured

    • 7.5 - Why are you STILL not growing?

    • 7.6 - Instagram: CHECK

    • Part 1 Quiz!

  • 8

    Module 8: Intro to business

    • 8.1 - Let's get down to business!

    • 8.2 - How much do I make?

    • 8.3 - 10 things I wish I knew before I started

  • 9

    Module 9: Getting Started

    • 9.1 - Defining your business goals

    • 9.2 - Creating a portfolio

    • 9.3 - Creating a professional email address

    • 9.4 - Setting up your business legally

  • 10

    Module 10: Who's gonna pay you?

    • 10.1 - An introduction to client work

    • 10.2 - Tourism boards

    • 10.3 - Tour operators + commercial travel companies

    • 10.4 - Product photography

    • 10.5 - Hotel photography

    • 10.6 - Private photoshoots

    • 10.7 - Licensing your photos

    • 10.8 - Writing travel articles

  • 11

    Module 11: Pitching to clients

    • 11.1 - The ingredients to a successful pitch

    • 11.2 - Creating and adapting your media kit

    • 11.3 - The email + DM templates you need!

    • 11.4 - Creating a pitch deck

    • 11.5 - Pricing your work

    • 11.6 - My top 5 tips for negotiating

  • 12

    Module 12: You got the job!

    • 12.1 - Contracts... Ugh!

    • 12.2 - The brief + questions you should be asking

    • 12.3 - Clients... Beware

    • 12.4 - Turning one-time clients to long term partnerships

    • 12.5 - Invoicing

    • Making money Quiz

  • 13

    Module 13: Becoming a social media influencer

    • 13.1 - Introduction to influencing

    • 13.2 - Micro-influencing: you don't need 100k followers...

    • 13.3 - My top 6 tips for becoming an influencer

    • 13.4 - Analyzing successful travel photography influencers

    • 13.5 - Influencer marketing agencies and platforms

  • 14

    Module 14: Product creation

    • 14.1 - Which products can you sell?

    • 14.2 - Setting up your online shop

    • 14.3 - Creating and selling prints

    • 14.4 - Creating and selling presets

    • 14.5 - Marketing and advertising

    • 14.6 - The importance of email lists

  • 15

    Module 15: Thinking long term!

    • 15.1 - My top 10 tips for long term success

    • 15.2 - Congratulations! You've finished the course!

    • 15.3 - Bloopers