Course curriculum
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1
Before we begin...
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Welcome questionnaire
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2
Module 1: Welcome
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1.1 - Welcome to the Business of Travel Photography!
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1.2 - Course overview
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1.3 - How to get the most out of this course
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3
Module 2: IG & My story
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2.1 - Why IG is important for photographers in 2020
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2.2 - My Instagram journey and beyond
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2.3 - Instagram myths debunked
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Instagram Myths Quiz
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4
Module 3: Goals & Audience
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3.1 - What do you want to be known for?
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3.2 - Your Instagram goals
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3.3 - Your audience
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5
Module 4: Your profile
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4.1 - Which type of profile should you have?
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4.2 - Choosing a username
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4.3 - Your bio matters!
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4.4 - Profile photo 101
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4.5 - Story highlights strategy
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4.6 - Who should you unfollow right now?
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4.7 - Should you make a new account?
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6
Module 5: Content
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5.1 - Content is king (or queen)
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5.2 - The 10 commandments of content
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5.3 - What makes great travel content?
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5.4 - Location, location, location...
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5.5 - My top 10 storytelling tips
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5.6 - Editing 101
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5.7 - A guide to photo and feed consistency
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5.8 - Captions are a part of the content, too!
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Content Quiz
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7
Module 6: Stories & IGTV
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6.1 - Posting isn't everything
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6.2 - IG Stories: What should I share?
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6.3 - IG Stories: When should I share them?
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6.4 - IG Stories: The 10 tools and hacks you need to be using
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6.5 - IG Stories: My favourite apps for story design
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6.6 - IG Live 101
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6.7 - IGTV 101
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6.8 - IG Reels 101
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6.9 - IG Guides 101
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BONUS - Reels Tips
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BONUS - Videography Q&A with @justkay
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8
Module 7: A sure fire way to social media success
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7.1 - How social (media) are you?
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7.2 - Are you sharing enough content?
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7.3 - Hashtag strategy
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7.4 - Getting featured
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7.5 - Why are you STILL not growing?
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7.6 - Instagram: CHECK
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Part 1 Quiz!
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9
Module 8: Intro to business
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8.1 - Let's get down to business!
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8.2 - How much do I make?
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8.3 - 10 things I wish I knew before I started
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10
Module 9: Getting Started
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9.1 - Defining your business goals
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9.2 - Creating a portfolio
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9.3 - Creating a professional email address
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9.4 - Setting up your business legally
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11
Module 10: Who's gonna pay you?
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10.1 - An introduction to client work
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10.2 - Tourism boards
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10.3 - Tour operators + commercial travel companies
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10.4 - Product photography
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10.5 - Hotel photography
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10.6 - Private photoshoots
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10.7 - Licensing your photos
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10.8 - Writing travel articles
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12
Module 11: Pitching to clients
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11.1 - The ingredients to a successful pitch
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11.2 - Creating and adapting your media kit
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11.3 - The email + DM templates you need!
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11.4 - Creating a pitch deck
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11.5 - Pricing your work
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11.6 - My top 5 tips for negotiating
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11.7 - Pitching as a beginner Q&A
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BONUS - Media Kit Template Links
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BONUS - Email subject line guide
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13
Module 12: You got the job!
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12.1 - Contracts... Ugh!
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12.2 - The brief + questions you should be asking
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12.3 - Clients... Beware
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12.4 - Turning one-time clients to long term partnerships
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12.5 - Invoicing
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Making money Quiz
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14
Module 13: Becoming a social media influencer
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13.1 - Introduction to influencing
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13.2 - Micro-influencing: you don't need 100k followers...
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13.3 - My top 6 tips for becoming an influencer
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13.4 - Analyzing successful travel photography influencers
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13.5 - Influencer marketing agencies and platforms
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15
Module 14: Product creation
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14.1 - Which products can you sell?
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14.2 - Setting up your online shop
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14.3 - Creating and selling prints
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14.4 - Creating and selling presets
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14.5 - Marketing and advertising
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14.6 - The importance of email lists
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14.7 - Setting up your Instagram Shop
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16
Module 15: Thinking long term!
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15.1 - My top 10 tips for long term success
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15.2 - Congratulations! You've finished the course!
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15.3 - Bloopers
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17
BONUS Module 16 - Photography & editing Mastery
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16.1 - I upgraded my gear!?
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16.2 - Why I love my drone!
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16.3 - My top 5 tips for photographers
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16.4 - Reducing noise like a pro
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16.5 - Sharpening like a pro
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16.6 - The power of selective adjustments
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18
BONUS Lessons
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NFT Q&A
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Videography Q&A with @justkay
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Blogging Q&A with @jonnymelon
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19
Live Show Recordings
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Jan 2023
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Feb 2023
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May 2023
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